Welcome back to another episode of Gun Industry Insider, where we bring you the latest developments shaping the firearms industry. I’m your host, Ray Toofan, and today is May 30, 2025. In this episode, we dive into Premier Body Armor’s innovative Everyday Armor T-Shirt 360, CBC Global Ammunition’s $300 million investment in a new Oklahoma facility, the upcoming Blade Show Atlanta, and the NSSF Range-Retailer Business Expo. These developments matter to shop owners, gunsmiths, and manufacturer reps, offering insights into industry trends and opportunities. Let’s get into today’s episode.
To start off, a new product worth looking into for retailers in the firearms industry is the Everyday Armor T-Shirt 360 from Premier Body Armor. This item stands out as a practical option for customers seeking discreet protection without the weight or visibility of traditional body armor. For retailers, it represents a chance to tap into the increasing demand for safety products that blend into daily routines seamlessly.
The Everyday Armor T-Shirt 360 functions as a compression shirt but incorporates Level IIIA ballistic inserts capable of stopping handgun rounds up to .44 Magnum. Weighing approximately 2 pounds with front and back inserts, it remains lightweight. Optional side inserts can enhance coverage further, offering flexibility depending on the wearer’s needs. The carrier consists of 87% polyester and 13% elastane, a moisture-wicking and antimicrobial fabric designed for comfort during extended wear. The armor panels, at just 0.22 inches thick, avoid detection under clothing, ensuring discretion.
Pricing makes this product accessible and attractive. The carrier alone costs $60, while the core bundle, including front and back inserts, is priced at $289. This aligns well with market rates for body armor, especially given its U.S. manufacturing and a 5-year warranty on the ballistic inserts. Retailers can also offer side inserts separately, providing an upsell opportunity. Available in sizes from XS to 4XL and in black or white, it accommodates diverse customers and preferences.
Several features enhance its appeal. The design is TSA-approved, simplifying travel for users without requiring additional documentation. It complies fully with civilian ownership laws, though shipping restrictions apply in states like Connecticut and New York, as well as some Canadian provinces—details worth noting for customers in those regions. Concealment Channels and a compression fit keep it secure and hidden under clothing. Customers should order one size smaller than their usual t-shirt size for optimal fit.
Retailers can benefit from stocking this product due to its wide appeal. It suits law enforcement, security personnel, and civilians alike, all of whom may prefer low-profile protection. In-store demonstrations can showcase its light weight, comfort, and modular setup, helping customers recognize its value. Premier Body Armor provides a dealer program, and interested retailers should contact the company directly for specifics on pricing and participation. This addition could diversify a shop’s inventory, particularly for those expanding into personal protection offerings.
In an era where safety concerns drive purchasing decisions, the Everyday Armor T-Shirt 360 addresses a real need. It extends beyond firearms and accessories, offering customers a way to feel secure without altering their appearance or comfort. Its combination of practicality, competitive pricing, and broad market relevance makes it a compelling choice for retailers aiming to meet evolving demands.
In a significant development for the ammunition industry, CBC Global Ammunition has announced a $300 million investment to build a state-of-the-art manufacturing facility in Pryor, Oklahoma. This new plant, set to produce centerfire cartridges ranging from 9mm to 12.7mm, is expected to create 350 jobs and bolster the local economy.
For those in the firearms sector, this investment comes as welcome news amid ongoing concerns about ammunition shortages. With global conflicts driving up demand and disrupting supply chains, the industry has faced challenges in meeting customer needs. CBC's vertically integrated approach, where all components are produced in-house, positions the company to mitigate these issues effectively. By controlling the entire production process, CBC can ensure a more reliable supply of ammunition, which is crucial for retailers striving to keep their shelves stocked.
Moreover, the facility's focus on domestic production aligns with a growing preference for American-made products. This not only supports national security by catering to military and law enforcement needs but also appeals to civilian consumers who value locally sourced goods. The choice of Oklahoma, known for its pro-Second Amendment stance and business-friendly environment, further enhances the strategic value of this investment.
CBC, with over a century of experience in ammunition manufacturing, brings a wealth of expertise to this venture. Their brands, such as Magtech, are well-regarded in the industry. The new facility will be equipped with the latest technology, ensuring that the ammunition produced meets the highest standards.
As the groundbreaking is planned for the fourth quarter of 2025, with operations likely commencing in late 2026, industry professionals should anticipate the positive impacts on supply and potentially on pricing. Increased production capacity could help stabilize prices that have been volatile due to supply constraints.
In summary, CBC's investment in Oklahoma represents a proactive step towards addressing current market challenges. It promises to enhance ammunition availability, support economic growth, and reinforce the United States' position in the global ammunition market.
The upcoming Blade Show Atlanta, scheduled for June 6-8, presents a significant opportunity for retailers in the firearms industry who also stock knives. Known as the world’s largest knife trade show, it features over 950 exhibitors from 35 countries, showcasing handmade and factory-produced knives, outdoor gear, and knifemaking supplies. This event, with its roots dating back to 1982, has grown into a respected cornerstone of the knife industry, drawing professionals and enthusiasts alike.
Retailers attending the show can explore a vast array of products, from unique custom blades to mass-produced options, all under one roof. Meeting suppliers face-to-face offers a chance to negotiate deals and source items that could distinguish a store’s inventory. Educational sessions, like BLADE University classes, cover market trends and craftsmanship, while competitions such as the Blade Sports World Championship reveal what drives consumer interest. Networking opportunities, including after-parties and the Blade Show Pit, foster connections with industry peers and potential partners, which could lead to exclusive supplier agreements or shared insights.
For firearms retailers who sell a substantial number of knives, this show offers more than just purchasing opportunities. It provides a platform to stay informed on industry developments, discover innovative products, and strengthen their market position. While not every retailer in the firearms space will find it relevant, those with a strong focus on knives can use this event to enhance their offerings and build relationships that benefit their business long-term.
The NSSF Range-Retailer Business Expo 2025 takes place July 16-17 in West Palm Beach, Florida. This event, organized by the National Shooting Sports Foundation, targets firearm retailers, especially those with shooting ranges, though any retailer can attend. It focuses on providing practical tools, education, and networking opportunities to improve business operations and customer engagement. Over 300 exhibitors, including manufacturers of firearms, ammunition, and range equipment, will be present, offering a chance to source new products and explore innovative solutions. The expo’s smaller, focused setting allows for direct conversations with industry experts and suppliers, which larger trade shows often can’t match.
The purpose centers on equipping retailers with strategies to stay competitive. Educational sessions cover topics like building a range-retail startup, using AI for marketing, managing used firearms for revenue, and shifting to digital records for compliance. These 45-minute talks, led by experienced professionals, deliver specific, usable advice tailored to the challenges range operators and retailers face. Networking events, such as the Welcome Reception on July 16, connect attendees with manufacturers and peers, opening doors to supplier agreements or partnerships. The mid-July timing helps retailers prepare inventories and strategies for the busy fall and holiday seasons.
Attending offers clear benefits. Retailers can restock with cutting-edge products, from range systems to tactical gear, directly addressing customer needs. The sessions provide insights into streamlining operations, boosting sales, and meeting regulatory demands, all of which can improve profitability. The intimate environment fosters relationships that might lead to exclusive deals or collaborative projects. For range operators, the expo highlights equipment and techniques to enhance customer experiences, like advanced training tools or maintenance solutions. Early registration ensures access to preferred sessions and accommodations, given the event’s growing demand. This expo stands out as a practical investment for retailers aiming to refine their businesses and adapt to industry trends.
Wrapping up today’s episode, we covered Premier Body Armor’s Everyday Armor T-Shirt 360, CBC Global Ammunition’s massive $300 million Oklahoma facility, Blade Show Atlanta, And finally, the NSSF Range-Retailer Business Expo. These developments offer insights into new product releases and market shifts that could shape your business decisions. Got thoughts or topics you’d like us to look into? Email us at insider@gunindustryinsider.com or reach out on X at @GunInsider. Stay tuned for the next episode—we’ll bring you more updates that matter to your shop or next sales call. Thanks for listening. Until next time!
